The Los Angeles Times quoted Assurance Partner Ron Friedman, national leader of Marcum's Retail & Consumer Products group, in an article about the upgrading of the Beverly Center shopping mall.

Excerpt:

Malls have typically undergone occasional face-lifts to remain relevant to shoppers, but now these changes are crucial, analysts said. Many shopping centers must upgrade or face possible extinction.

“Malls have got to change, because people are bored with malls,” said Ron Friedman, a retail expert at advisory and accounting firm Marcum.

“You have got to have more entertainment in malls,” he added. “They have to create an environment where you can use the Internet, and have a cup of coffee and a sandwich.”

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