November 21, 2017
Market researcher Morning Consult spoke with Retail Group Co-Leader Ron Friedman about the dichotomy between what consumers say and how they actually behave when it comes to purchasing goods that are "Made In America."
Morning Consult
By Joanna Piacenza
Excerpt:
Ron Friedman, a partner at the public accounting and advisory firm Marcum LLP, agreed that the Trump administration’s economic nationalist rhetoric isn’t influencing consumers, and that shoppers always go for the less expensive item – wherever it’s made.
“The issue is price, not “Made in America,'” Friedman said in an interview this month.
