November 21, 2017
MLive.com asked Retail Co-Leader Ron Friedman for his view on mall shopping this holiday season.
Mlive.com
Excerpt:
Ron Friedman, another retail expert, said this season could be a barometer for how successful shopping centers become at creating destination activities.
“Millennials want to go out to be entertained,” he said.” … If it’s at brick and mortar (stores), they’ll shop. But their first goal is not to buy a piece of apparel.”
