California Apparel News quoted Retail Group Co-leader Ronald Friedman about outlook for the last days of the 2020 holiday shopping season.

Excerpt:

To get the most business out of the final week of the season, retailers—especially those who don’t have a strong e-commerce presence—must make a concerted effort to put their goods on consumers’ radars, said Ron Friedman, a Los Angeles¬–based partner and head of consumer products and retail at Marcum, LLP, an accounting and advisory firm. “Send out email blasts four to six times a day,” Friedman advised.

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