July 8, 2024
DIY Meets ROI: Food & Beverage Leader Louis Biscotti examines a surge in F&B startup investments for Forbes
Forbes
By Louis Biscotti, National Leader, Food & Beverage Services Group
Excerpt:
Many companies will tell you what they’re doing, but lately, Kraft Heinz has been talking about what they are “Not” doing. They launched plant-based mac and (Not) cheese, Not Mayo (plant-based spread), and plant-based “Not cheese American style slices.” The hot dog now has company thanks to Oscar Mayer’s new “Not dog” or rather the “hot not dog.” And, of course, make room for the Not sausage on the grill.
