July 28, 2023
Big news in the beer industry as Sapporo shutters Anchor Stream Brewing. Marcum’s Food & Beverage Leader Louis Biscotti dives into what happened to the cherished craft beer brand.
Forbes
By Louis Biscotti, Food and Beverage Services Leader
Excerpt:
Sapporo blames a pandemic, inflation, and tough times. And rising freight and materials costs, rent, labor, taxes, and fees certainly didn’t help. Anchor workers unionized and Sapporo, founded in Japan in 1876, said sales continued to slip. But what happened at the brand famous for Anchor Steam beer and Christmas ale, among others? The goal had always been growth. How had it gone so quickly from high hopes to the end of the road?
