May 18, 2022
Forbes published the latest column from Food & Beverage Leader Louis Biscotti, on the mix-and-match trend to extend established brands.
Forbes
By Louis Biscotti, Food and Beverage Services Leader
Excerpt:
Kraft Heinz is hoping that by blending flavors and products such as mayonnaise and ketchup, mayonnaise and mustard, and ketchup and chili, it can further build its brands, while getting more shelf space in stores and real estate in your refrigerator.
