Food and Beverage Leader Louis Biscotti’s latest Forbes column highlights how supermarkets are aiming for bigger earnings through healthy choices
Forbes
By Louis Biscotti, Food and Beverage Services Leader
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Excerpt:
Retailers hope that providing the right information, through apps and otherwise, will help keep consumers healthy – or at least happy with their stores.
Albertsons and Kroger, for instance, are pumping up digital and in-store nutritional information as the nation spends massive amounts on healthcare along with diets and tools to battle them.
Consumers already spend heavily on healthcare, and “food as medicine,” a phrase Kroger often uses, could be the next frontier if consumers have the right information.