Forbes published F&B Leader Louis Biscotti’s latest column on Albertsons Private Label Brand Strategy

Excerpt:

The days when merchandising meant simply selecting what to sell (at good price points) are over: Albertsons is increasingly seeking to brand products under its labels. It’s been adjusting that strategy by combining sub-brands into bigger brands. Albertsons’ greater focus on private label is just the latest example of how retail is being remade. While Costco, Trader Joe’s, Lidl, and Aldi are known for store brands, Albertsons’ ambitious strategy is going into high gear as inflation pushes up national brand prices.

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