July 6, 2021
Forbes published F&B Leader Louis Biscotti’s latest column, on the new Dos Hombres brand of mescal backed by Breaking Bad stars Bryan Cranston and Aaron Paul.
Forbes
By Louis Biscotti, Food and Beverage Services Leader
Excerpt:
Whatever happens with Dos Hombres, it is a new venture for the two Breaking Bad stars – and now for Constellation Brands. This time, consumers will write the script, although the brand will have a little help from Constellation, which is counting on the actors’ chemistry.