April 6, 2018
TheStreet.com quoted Ron Friedman, co-leader of the Retail & Consumer Products group, in a look at the state of business for Victoria’s Secret.
Thestreet.com
By Michelle Lodge
Excerpt:
“They have to create exciting product”€ to sell to the millennial generation, who have replaced baby boomers as their core consumers, said Ron Friedman, a partner at Marcum LLP, an accounting firm that advises retail clients. His advice: freshen up the merchandise and maybe do more in-store events to bring in younger consumers.
