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MLive.com asked Retail Co-Leader Ron Friedman for his view on mall shopping this holiday season.

Featured: Ronald Friedman, Co-Leader, Retail & Consumer Products

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Ron Friedman, another retail expert, said this season could be a barometer for how successful shopping centers become at creating destination activities.

"Millennials want to go out to be entertained," he said." ... If it's at brick and mortar (stores), they'll shop. But their first goal is not to buy a piece of apparel."

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Ronald Friedman, Partner, Assurance

Partner
Assurance
Los Angeles, CA
 




 
 
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